Panduro Hobby is Scandinavia's leading supplier of hobby materials. They're available in many countries and their headquarters is based in Malmö. Sales are made through its own stores, mail order, web and retailers. As many other companies who started their business through their catalogue and mail order, Panduro Hobby's e-commerce site was pretty much an online version of that catalogue. The challenge was to create an e-commerce that was both inspiring but also taking advantage of the huge benefits an e-commerce has to offer.
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Pure checkout process. Stripped from all distractions.