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Tiger of Sweden
Store display concept


Client
Personal Pitch

Type
Concept Development

Role
Creative Direction

Status

Concept
Tiger of Sweden is an International Swedish fashion label. It was founded in 1903 by two tailors as a classic mens collection. Today it represents a more trendy inner-city fashion label. Tiger of Sweden has flasgship stores in selected major cities. The concept was to give the stores a more modern high-end feel by placing large digital screens in their display windows. On these screens they would broadcast catwalks, latest trends and collections exposing the brand to people outside the stores. By using sound spotlights (directional sound speakers) they could give an additional experience. The digital screens would be on 24/7 exposing the brand even during nighttime.

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Large digital screens showing the latest collection with highlights.

Large digital screens showing the latest collection with highlights.

Large digital screens showing the latest collection with highlights.

Catwalks and collections

Catwalks and collections

Display windows during nighttime

Display windows during nighttime

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